B2B

As AI becomes embedded in the buying journey, B2B marketers face a new challenge: buyers are becoming more independent, but strong relationships still close sales.

Here’s how UX researchers can navigate the central tension of AI: the promise of speed vs. the peril of losing user trust.

To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.

Join Ipsos for a MSI and ARF webinar focused on the most pressing challenges and opportunities in B2B marketing today.

There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.

Check out insights and learnings from Super Bowl LX

Product teams are drowning in data. Policy teams are under more pressure than ever to earn trust. Marketing teams are under pressure to deliver business growth.

Ready to shape what’s next? Join ANA NYC at #B2BDay!

Revisit our webinar to hear select findings from our upcoming 2025 B2B Buyer Trends report, based on a survey and discussions with the Ipsos Business Insights Collective.