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What the music industry has that politics doesn’t
This week we spend time looking at entertainment, politics, and the staying power music has with us.
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The missing use case for virtual experiences
Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.
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Music
Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and the metaverse take hold in a new music culture.
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How virtual and in-person concerts can coexist
Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
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[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports
With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.
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Sports
NFTs, digital media and gambling are increasingly influencing sports and how we will consume them in the future. We explore what this will mean for fans, brands and media.
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How are the futures of fantasy sports and betting linked?
Fantasy sports have been around for ages in various formats and are entering a new era in the advent of legalized sports betting.