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Most Americans See Aliens as a Likelihood. Will We Ever Be the Aliens?
Just under half of Americans believe UFOs exist and have visited the Earth, according to a recent Ipsos poll. Is that out of this world and could we ever inhabit space in that way?
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Over a Third of Cosmetics Users Willing to Purchase Previously Owned Unopened Beauty or Grooming Items
Only 1 in 5 would be willing to buy used cosmetic items, citing cleanliness concerns
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Half of Americans Have Discussed the Impeachment Proceedings with Family During Holiday Gatherings
Seven in ten say they are following the proceedings, with a third saying they are following them “a great deal”
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Urban Plates/Ipsos Poll 2020 New Year’s Resolutions
Poll shows that half of New Year’s Resolutions in 2020 will be related to improving finances or health.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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Ipsos Clients Win Nine David Ogilvy Awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards
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Are you feeling included in beauty inclusivity?
Mallory Newell’s WTF Beauty article explores the topic of body image. Her beauty must-have products are Vitamin C serums and good sunscreen.
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For the love of money?
Discover four tips for building a successful, vibrant and engaged online community research panel.