Hope Shines in Dark Times

Fast forward: how will Americans remember the pandemic?

According to a recent Ipsos U.S. Omnibus survey, 70% of Americans have reached out to a friend, neighbor, or loved one to help during the Covid-19 pandemic. 

Americans are finding creative coping methods, focusing on positive aspects of social distancing, and making plans for the future. Download our latest Thought Starter exploring ways Americans are keeping their spirits up during the Covid-19 outbreak. This valuable information allows marketers and manufacturers to identify new ways to optimize product packaging, messaging, or identify growth with potential product extensions. 
 

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US
  • Observer US
    Chris Deeney
    Senior Vice President, U.S. Ipsos Observer

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