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Ipsos Appoints Jacob George as Executive Vice President and Leader of U.S. Automotive Quality Practice
George to help Ipsos move forward in changing the game in Automotive Quality Measurement
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The Millennial-ization of premium spirits
Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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ShopTalk
Join us at ShopTalk to hear Ipsos’ Mark Berry share insights into How Behavioral Science Informs Customer Touch Point Strategies.
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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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The Future of Packaging
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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2018 U.S. Midterm Election Polling Analysis
A robust and wide-ranging research-backed exploration of American public opinion around the upcoming 2018 U.S. midterm election.