Ipsos Appoints Jacob George as Executive Vice President and Leader of U.S. Automotive Quality Practice
Detroit, MI — Ipsos, one of the world’s leading research and insights organizations, today announced the appointment of Jacob George as Executive Vice President and Leader of their U.S. Automotive Quality business. The company has named Mr. George to this position, effective immediately, as part of its commitment to leverage its transformative momentum as a professional services firm and its expanded scale to drive continual focus on bringing more information, more quickly, to clients.
In this role, Mr. George will drive the Quality Measurement and Improvement system that Ipsos has created for the U.S. and global automotive markets. This system, paired with Ipsos’ deep understanding of changing consumer requirements amidst the disruption in the automotive industry, underpins the company’s total dedication to a comprehensive understanding of people, markets, brands, and society; to delivering information and analysis that makes our complex world easier and faster to navigate; and to inspiring our clients to make smarter decisions.
“I’m thrilled that Jacob has joined the team,” said Frank Forkin, President of Ipsos RDA. “His deep global background in quality measurement and improvement sets Ipsos up well to serve our clients and to help them understand consumers, and position themselves for success.”
George brings more than three decades of experience to the role, most recently serving as Vice President and General Manager of J.D. Power Asia Pacific, where he was responsible for the research and consulting business in the region. Throughout his career, he has worked both on the manufacturer side – with roles at General Motors rotating through manufacturing, engineering and marketing – as well as the agency side in quality measurement and consulting to help manufacturers improve. He has lived in the United States, Germany, China and Japan while creating consumer understanding for clients in all of these countries.
“The field of quality measurement and improvement is changing globally and has become wrapped up in the disruptors facing the Automotive industry today: increased competition, decreased differentiation, globalization, connectivity, electrification, autonomous features and shared mobility,” said George. “I am delighted to be a part of the Ipsos global team to help automotive manufacturers, suppliers and dealers understand consumers better and incorporate their needs early in the product development process.”
George received both a bachelor’s and master’s degree in electrical engineering from Purdue University and an MBA from the University of Michigan. He is a licensed Professional Engineer in the state of Michigan and holds two patents in advanced manufacturing technologies.
For more information on this news release, please contact:
Elen Alexov
Marketing Operations Director, North America
Ipsos
+1 778 373-5136
[email protected]
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
