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Americans support U.S. pharmaceutical leadership and the need for affordable access
The Patient Experience Survey from PhRMA/Ipsos finds that support for U.S. medical innovation is strong – but so are concerns about health insurance-related barriers and out-of-pocket costs for medicines.
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SXSW 2026
South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture.
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Ingredients for the perfect food: flavor, quality and affordability
Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.
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Older Americans are working hardest on their health
Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.
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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The 2026 Olympics and American exceptionalism
Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
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Strong majorities feel loved, satisfied with their spouse/partner
The Ipsos Love Life Satisfaction 2026 survey finds most people are happy with the love in their life and their romantic relationship, but are less satisfied with their sex lives.
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February 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Overall Stability But Sub-Indices Move in Opposite Directions
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.