SXSW 2026
SXSW 2026

SXSW 2026

12 March 2026
- 18 March 2026
Austin, TX

South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture. Join us in Austin to hear more about:

Smarter Together: The cognitive toolkit for better AI

As AI reshapes how we think, feel, and decide, this workshop featuring Ipsos’ Manuel Garcia-Garcia, explores how marketers, researchers, and creators can design more human-centered AI systems. Blending neuroscience, behavioral science, and real-world case studies, they’ll unpack the psychology behind trust, emotion, and collaboration in AI. Participants will leave with a framework for building AI that enhances—not replaces—human insight, helping teams navigate this new era with curiosity, empathy, and practical wisdom.

Foresight Improv

Do you wish you could predict the future? Come challenge Ipsos’ Matt Carmichael during this panel of futurists as they try to do it themselves! In 2024, SXSW attendees put a panel of futurists’ knowledge to the test, challenging them to improvise their view on the future of 18 audience-selected topics from toilet paper to war to thinking. Attendees submitted ideas into a fishbowl that spurred a constructive view of the future of a topic, in 3 minutes or less. For 2026, they are returning with some new tricks and twists. Expect a rousing, dynamic, fun-filled adventure into the future and beyond!