SXSW 2026
South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture. Join us in Austin to hear more about:
![]() Smarter Together: The cognitive toolkit for better AI As AI reshapes how we think, feel, and decide, this workshop featuring Ipsos’ Manuel Garcia-Garcia, explores how marketers, researchers, and creators can design more human-centered AI systems. Blending neuroscience, behavioral science, and real-world case studies, they’ll unpack the psychology behind trust, emotion, and collaboration in AI. Participants will leave with a framework for building AI that enhances—not replaces—human insight, helping teams navigate this new era with curiosity, empathy, and practical wisdom. | ![]() Do you wish you could predict the future? Come challenge Ipsos’ Matt Carmichael during this panel of futurists as they try to do it themselves! In 2024, SXSW attendees put a panel of futurists’ knowledge to the test, challenging them to improvise their view on the future of 18 audience-selected topics from toilet paper to war to thinking. Attendees submitted ideas into a fishbowl that spurred a constructive view of the future of a topic, in 3 minutes or less. For 2026, they are returning with some new tricks and twists. Expect a rousing, dynamic, fun-filled adventure into the future and beyond! |

