Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
![[Report] Living in Crisis: Masked Up and Moving Forward in SEA](/sites/default/files/styles/list_item_image/public/ct/publication/2020-10/victor-he-px9z5zijwo8-unsplash.jpg?itok=AbUdMetp)
