Ipsos at Cannes: Context or chaos?

Monday

Ipsos has touched down in Cannes! Our CEO Ben Page reveals what you can expect from us at this year's Cannes Lions International Festival of Creativity.

Tuesday

How To Get Creative Media Context Right

Our panel explores the transformation of social advertising from a primarily conversion-focused tactic to a powerful tool for sustained brand growth. We discussed strategies to foster not just quick engagement but enduring brand relationships. Our goal was to demonstrate how social media can be used beyond quick conversions to foster long-term brand growth, enhancing strategic marketing and creative campaign development.

Watch the streaming on LinkedIn live

Panel composition: Manny Flores (EVP, Media, Ipsos), Adam Sheridan (Global Head, Creative Innovation, Ipsos), Tim Natividad (US Head of Enterprise Sales, TikTok), Alexandra Bolten (Global Head of Social/Influence, L’Oreal), Claudine Patel (CMO, Consumer Healthcare, North America, Sanofi), Maxime André (Marketing Director in charge of Innovation, M6 Publicité)

After talk discussion

Watch Tim Natividad (US Head of Enterprise Sales, TikTok) and Ipsos' Manny Flores (EVP, Media, Ipsos) exchange:

Wednesday

Crushing Conformity with Creativity

The Misfits' team hear from the Cannes Lions Marketer of the Year 2024 and other world-leading brands on how to crush conformity.  Listen to how these brands have used originality and empathy to defy the shackles of conformity to supercharge their business.  Our goal was to demonstrate how the Misfits way to Creative Excellence can amplify effectiveness in a chaotic (AI) world.

Watch the streaming on LinkedIn Live

Panel composition: Shaun Dix (Global Head of Creative Excellence, Ipsos), Samira Brophy (Senior Director, Creative Excellence, Ipsos), Tati Lindenberg (VP, Marketing, Unilever), Ulrich Klenke (Brand and Marketing Lead, Deutsche Telekom), Richard Schmidt (Group Head Group Head of Wellbeing and Stimulation Business Unit , Ryde).

After talk discussion

Watch Ulrich Klenke (Brand and Marketing Lead, Deutsche Telekom) and Ipsos’ Shaun Dix (Global Head of Creative Excellence, Ipsos) exchange: 

Breaking Barriers With Female Forward Advertising 

Is your brand keeping pace with cultural shifts? In our rapidly changing world, authentic female representation in advertising is no longer optional—it's crucial for success. This talk uncovered how pushing boundaries fosters strong connections and unlocks sustainable brand growth.  We examine strategies for impactful and genuine advertising, equipping your organization to shape the future of female representation in an evolving world.

Watch the streaming on LinkedIn Live

Panel composition: Lindsay Franke (Group President & US Exco, Ipsos), Aurélie Jacquemin (Global Creative Excellence CGO, Ipsos, Olya Dyachuk (Global Media and Data director, Heineken), Quentin Delobelle (Communication Director, Orange France), Julie Regis (Global Creative Excellence, Content & Partnerships Lead, Sanofi), Christine Guilfoyle (President, SeeHer)

 After talk discussions 

Watch Lindsay Franke (Group President & US Exco, Ipsos) and Quentin Delobelle (Communication Director, Orange France) who reveal the creative drivers and inspiration behind the award winning “Les Bleues” campaign, which deservedly earnt Orange France a Grand Prix Award at this week’s Cannes Lions. A win not just for Orange France, but for progressive society as well!

Watch Julie Regis (Global Creative Excellence, Content & Partnerships Lead, Sanofi) and Benoit Tranzer( Global Service Line Leader, Brand Health Tracking, Ipsos) as they explore the critical topic of authentic female representation in advertising. But the conversation goes much deeper than advertising, it's about influencing society, and overall positive female representation in the long-term.

 

Watch Aurélie Jacquemin (Global Creative Excellence CGO, Ipsos and Olya Dyachuk (Global Media and Data director, Heineken) to discover how pushing boundaries fosters strong connections and unlocks sustainable brand growth.

Thursday

Ipsos Global Trends breakfast 

One of the highlight of the week was for sure the breakfast we hosted during which Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report. The 2024 edition of the Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. 

Watch the presenters debrief

Creative Impact Unpacked: Why Does Everything Look the Same

The era we are traveling in seems to produce a culture of sameness. It is an issue for marketers, who trade in distinctiveness. Discover what's driving this move towards sameness, why the shift towards low-attention media is exacerbating the problem and – importantly – what brands can actually do to break free. 

Panelists: Eleanor Thornton-Firkin (Head of Creative Excellence, Ipsos in UK), Dr. Karen Nelson-Field (Founder and CEO, Amplified Intelligence), Lisa Smith (Global Executive Creative Director, Jones Knowles Ritchie), Aditya Kishore (Insights Director, WARC).

Watch the conference on the Cannes Lions website

Meet our experts

Ben Page CEO of Ipsos

In the post pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5pm.

Adam Sheridan	Aurelie Jacquemin	Alexandre Guérin
Clifford Young	Eleanor Thornton-Firkin	Shaun Dix
Emmanuel Probst	Lindsay Franke	Manny Flores

Samira Brophy

Claire Emes