Contextual Brand Tracking

A revolutionary new approach to brand tracking

In today’s fast-moving tech and media environment and economic uncertainties, Brands face new challenges and opportunities for growth. At Ipsos, we've discovered that successful brands aren't just the ones ranking highest on traditional metrics. They're the ones that understand a fundamental truth: context changes everything.

Working out how context influences the brands that people choose means understanding their everyday realities. With Ipsos’ Contextual Brand Tracking, we deliver brand KPIs related to how people think and act in common purchase and usage situations, to create a holistic picture of how people and brands interact in the real world.

Contextual Brand Tracking provides a gateway to understand and track comprehensive drivers that influence brand choice and desire so that brands can discover insights that lead to actions for brand success. Contextual Brand Tracking also integrates bottom-up brand measurement to reveal unbiased, organic and spontaneously generated insights into people’s critical needs and wants in context of the category, and of what’s important to their lives.

What Contextual Brand Tracking delivers

• How your brand can chart a realistic path to success by attracting more people, more often and more easily.
• How new and different occasions can become relevant to future success and what is needed to overcome competition in those different situations.
• How big and crowded – or open – new occasion opportunities are, leveraging Ipsos' best-in-class analytics.
• How your brand can plan for future success using what-if scenarios to simulate how best to achieve improvements in brand equity.

What makes it unique?

Contextual Brand Tracking allows you to:

• Understand brand equity in the context of different occasions so that you can plan for growth within a broader competitive environment.
• Discover what people are saying organically about your brand, its competitors, the category, and the broader context avoid “putting words in people’s mouths” with classic direct questioning.
• Create brand strategies based on deeper, contextually relevant insights and focused actions, harnessing the power of Ipsos AI proprietary solutions, that give your brand a competitive edge, in a way that is relevant to the world we live in. 

Get in touch with an Ipsos expert

If you require more information, contact local Ipsos office or send a request via the form below, selecting your market.