A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how.
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
