Ipsos Update – October 2023

In this month’s edition of Ipsos Update, we evaluate how generative AI can be used within qualitative research, share a new framework for measuring emotions across diverse cultures, and demonstrate the relationship between reputation and business efficiency.

We also explore the latest findings from our global research into attitudes surrounding the quality of education, health care, and infrastructure across the world.

In this edition:

Conversations with AI Part II

AI provides tangible possibilities to transcribe audio and video files, generate images and videos, and even write code. In this paper, we evaluate the utility and risks associated with AI outputs.
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Global Views on Education

People across 29 countries are more likely to describe the education system in their country as poor than good; however, attitudes vary considerably between countries.
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What Worries the World?

Across 29 countries, worry about crime and violence has now reached its highest level since before the pandemic. It now ranks second behind inflation, the top global concern.
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Unlocking the Value of Reputation

Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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Emotions Around the World

This paper provides an overview of the Ipsos Emotion Framework - a structured and scalable approach for capturing and quantifying emotional responses across different countries and cultures.
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Global Health Service Monitor

Mental health is now the number one health concern in countries around the world, ahead of cancer and coronavirus. While one in two globally say their healthcare system is good, ratings vary greatly by country.
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Global Infrastructure Index

The 2023 Global Infrastructure Index finds a continued sense that infrastructure provides a ‘double dividend’, boosting the economy and combatting climate change.
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Making the Case for the Office

Ipsos Karian and Box research finds that three days of office working per week is optimal for key aspects of employee engagement and workplace culture.
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Also find short articles on the ESG edition of the European Public Affairs Digest, the commercial benefit of positive representations of women in ads, and poverty and precariousness in Europe.