Tourism

The definitive benchmarking of European cities, produced by Resonance with research by Ipsos, surveyed more than 5,000 people in 10 countries to find the best of the best.

Explore the insights shaping tomorrow’s travelers

The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world

Europ Assistance unveils the findings of its 24th annual Holiday Barometer, conducted with the support of Ipsos, which examines vacation trends across 23 countries.

Findings from a recent Ipsos Essentials Study Across Five European Countries

The power of effective market research in transforming tourism strategies.

The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.

Chile stands out as the country where the world ends. Those who have not had the opportunity to visit can get to know Chile through documentaries or films, books, the internet and, of course, talking to Chileans.

Time for transformation