Tourism

Europ Assistance unveils the findings of its 24th annual Holiday Barometer, conducted with the support of Ipsos, which examines vacation trends across 23 countries.

Findings from a recent Ipsos Essentials Study Across Five European Countries

The power of effective market research in transforming tourism strategies.

The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.

Chile stands out as the country where the world ends. Those who have not had the opportunity to visit can get to know Chile through documentaries or films, books, the internet and, of course, talking to Chileans.

Time for transformation

The Saudi Vision 2030 project sets Saudi Arabia up for a series of transformative years.

May: As King Charles III is crowned as Britain’s monarch, we ask ourselves, “what makes nations ‘attractive’?”

For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.