Gaming

Our KEYS webinar takes a moment to assess the role technology plays in today’s environment. What’s changing. And what’s staying the same?

Esports has exploded in popularity, especially among young males, attracting major sponsors like Orange and Michelin. Teams, often backed by venture capital and led by influencers, rely heavily on sponsorships for revenue. Women's esports are also growing, with support from brands like Aldi. France, with its large fanbase and government support, is poised to become a major esports hub, especially with Paris hosting the 2024 League of Legends World Championship.

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.

The article explains Russians’ behavior patterns in the reality of video games. It will help brands to develop interaction with their consumers both in the real world and in the virtual one. 

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

A quarter of people globally say they’re spending more on electronics, books and movies.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.