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Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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  • Applied Anthropology Publication

    Habitus

    Individuals are influenced and organised by the path they tread in life, through a series of engrained habits, routines and socialised norms. Habitus is the way in which individuals come to perceive the social and cultural world around them. Consequently, it guides their everyday behaviour.
  • Applied Anthropology Publication

    Rite of passage

    A celebration, emotional experience, or transitional moment in life when an individual leaves one social group to enter another. A rite of passage involves a significant change of status in society, where the individual grows and becomes more enlightened.
  • Applied Anthropology Publication

    Reciprocity

    Based on the experience of exchange, reciprocity relates to the practice of giving and receiving, through objects as well as gestures. Reciprocity brings the material and the emotional world into one place, placing importance on the symbolic nature of objects and the emotional expectation of exchange.
  • Business Publication

    Cultural Tensions

    A key aspect for developing brand understanding is to identify where the cultural tensions might lie.
  • Consumers Publication

    Mapping Cultural Change

    The cultural landscape is always shifting, adapting and transforming, sometimes imperceptibly.
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