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30% of the French plan to invest in cryptocurrencies
In the run-up to the presidential election, ADAN (Association for the Development of Digital Assets), commissioned KPMG France's Blockchain & Cryptos teams to conduct a study on the adoption and industry of cryptos in France, with the aim of sizing up the sector and the economic and political potential for the country.
Ipsos surveyed a representative panel of 2003 French people about their relationship with cryptocurrencies. The results of this survey were analyzed by KPMG -
Opinion Polls: A continual improvement process
Political opinion polls come under great scrutiny in the run-up to elections, as we try to make sense of often changing and sometimes fragmenting political landscapes. But by implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.
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Mega Trends: How they affect consumption in Colombia
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.
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Feminism and the glass ceiling in Colombia
Aware of the positive effect that gender equality has on economic growth and sustainable development, the member states of the United Nations committed themselves in 2000 to the Millennium Development Goals, and since 2015 through the Sustainable Development Goals (SDG), to achieve gender equality and to end all forms of discrimination against women and girls.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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TALKS THAT MATTER: The qualities children learn at home
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.