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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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[EVENT] ANA Digital & Social Media Conference
On July 27, join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns. As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. If you cannot attend this session, contact us to schedule a private presentation.
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Taking Responsibility - Visit to Royal Diamond Orphanage Home in Nigeria
News from the CSR team in Ipsos in Nigeria.
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[EVENT] Ronald McDonald House Charity Golf Classic
July 23 - Ipsos is pleased to be a sponsor and participate in this year’s RMHC Toronto Golf Classic.
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The Revolution of AI at Work
Global survey by BCG GAMMA and Ipsos finds overall optimism toward Artificial Intelligence in the workplace but large national differences and significant worries about privacy, job security, and economic equality.
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2018 US Politics - Healthcare is Still the Most Pressing Issue Facing the US (June 20)
President Trump’s approval stands at 43% among all American adults.
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[WEBINAR] Tackle Disruption in the Healthcare Industry
On July 19, join Ipsos’ Jackie Ilacqua and Jo Appleton and other expert panelists as they share their views on emerging trends and insights in the Healthcare industry.
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[WEBINAR] Canadian Snacking Nation 2018
On July 19, join us for a complimentary webinar featuring data sourced from the Ipsos FIVE Canadian Snacking Nation 2018 report released in June of this year.
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Global Consumer Confidence Measures in at 50.4
June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.
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[EVENT] ARF Social Media x Science Conference
July 18 - Social media has got us all in its grip. And not just millennials (who are practically attached to their devices) – but a solid percentage of people between 55-64 are also checking the news and catching up with friends.