Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
Join us for a complimentary webinar during which we’ll unmask the mysteries of achieving higher social engagement through the lens of the Gen Z consumer.
Our expert, Menaka Gopinath, will discuss what’s really at play in social media – including the intersection between brand and consumer experiences and the mechanics behind today’s ever-shifting rules of engagement. Through the lens of behavioral and data science, advertising research and storytelling, Menaka will illustrate how innovative schools of thought can help shed light on the true potential of social media for both brands and consumers as we move deeper into the digital age.
Register today. Space is limited.
Menaka Gopinath, Ipsos Marketing, US