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Men are not emasculated by caring for children – but need support from employers
A new global survey finds three-quarters of respondents (75%) disagree that a man who stays at home to look after his children is less of a man compared with one in five (18%) who agree.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Drop in Consumer Confidence Accelerates in China and the U.S.
Increasing optimism in Mexico and Brazil contributes to Global Index stability
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The Future of Work
Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job. Job Satisfaction and Work Space are Connected.
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Affluent Intelligence: affluencers and the power of authentic influence
There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them and whether you’ve even reached them at all. That’s why the idea of Influence is so powerful.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.
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New global study: Today’s views that will shape tomorrow’s food
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
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Global Advisor: While most (74%) Global Citizens still agree the World is becoming more dangerous, this feeling has dropped (7 points) since 2017
Just three in ten (29%) believe US President Donald Trump’s approach to foreign affairs has made the world a safer place