The new Ipsos survey across 27 countries, conducted in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, highlights how in order to share responsibility for childcare, men need more support from employers.
The study highlights 4 main beliefs, which you will find more detailed in the full study :
- Globally, 75% disagree that a man who stays at home to look after his children is less of man, but these opinions vary greatly between countries.
- Three-quarters globally (73%) agree that employers should make it easier for men to combine childcare with work, compared with just 18% who disagree.
- Globally, the area where people think not enough is being done to achieve equal rights between men and women is looking after children and the home.
- Public opinion is split though on how confident people feel about whether discrimination against women looking after the children and the home will have ended in twenty years.
[EVENT] 2019 Corporate Reputation Salon in San Francisco
September 26 - Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.
[WEBINAR] The Future of Beauty: thriving across the consumer decision journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.