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[WEBINAR] Building Distinctive Brand Assets: Four Measures That Matter
On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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[EVENT] Medallia Experience 2017
On April 18, Ipsos Loyalty is delighted to be a sponsor of America’s premier conference dedicated to helping clients win at the race to make customer experience their key differentiator.
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#NotaJoke. Branded Entertainment Oscar Style
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
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2017 US Politics - Healthcare Reform May Be Negatively Impacting President Trump’s Approval Rating (March 15)
It’s unclear whether striking the word “affordable” from the Republican healthcare reform act was the cause for the lackluster public response – but the numbers, contrary to some of our polling peers, show little confidence in Speaker Ryan’s plan for the repeal and replace of Obamacare. Reuters will be releasing the exact numbers on this in the next 24 hours, so we encourage everyone to look out for that.
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What Worries the World - February 2017
The majority (62%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
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Is it Trendy to be Healthy? Or Healthy to be Trendy?
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
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European Perceptions of Climate Change
A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
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Middle East - Primary Consumer Sentiment Index - March 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.