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The European Affluent Splurges on Christmas Gifts
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
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[EVENT] What Future for French Political Landscape?
The Association Les Amis du Crif is organising a conference on 23 January on a more than current issue on the eve of the presidential election: "What future for the French political landscape?".
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US Affluents and the Holidays
Do you have your marketing strategies lined-up with this target group?
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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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2016 US Politics - President-Elect Trump’s Personnel Moves to Date Have Begun to Boost Americans’ Confidence (December 21)
59% of Americans believe that the country is headed in the wrong direction, with Republicans (61%) and Democrats (57%) having a fair amount of pessimism. More Independents (68%) believe that the country is off on the wrong track.
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[EVENT] The Mystery Tour–Fashion Retailing
Join us on 17 January for a live Mystery Shopping session, specifically dedicated to Fashion Retailing professionals.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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New survey shows Brexit vote slightly dents UK’s reputation among EU nations
Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre and post-Brexit.
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Neuromarketing: Your Brain on Advertising - Interview
In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.
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Perils of Perception - Perceptions Are Not Reality: What the World Gets Wrong
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.