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JCDecaux trusts Ipsos to validate its Shanghai metro audience measurement tool
Ipsos announce the validation of the Metro Audience Metrix (MAM), an advanced audience measurement tool for subway networks developed by JCDecaux.
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[ Webinar ] KEYS - ESG: Are we making progress?
Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.
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Data Dive: Coronavirus crisis leaves scars, lessons in its wake
Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day survey finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Data Dive: Mixed forecast for 2024 as optimism rises for year ahead while nerves about inflation remain
In five points, we find many people around the world are seeing some shafts of light poking through the dark clouds of the early 2020s.
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds