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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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29% of Europeans say they are currently in a precarious financial situation
The second European Barometer on Poverty and Precariousness conducted by Ipsos for French Secours Populaire still shows a very difficult social situation on a continental scale.
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People more likely to think their education system is poor than good
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Data Dive: How people around the world feel about climate change
In five points, we uncover opinions on everything from anxiety about severe weather to who bears responsibility for fixing ‘global boiling.
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[Webinar] KEYS - We need to talk about generations
Join us on 21st September for a new KEYS webinar.
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Data Dive: How women and men feel about abortion issues
In five points, we look at how people across 29 countries feel about everything from if, and when, abortion should be legal to who, if anyone, should be punished when it’s illegal.
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The role of Multifactor Authentication in reliable research
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.