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What worries the world - August 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
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Data Dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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August 2023: consumer confidence varies widely across regions
Sentiment down in North America but up in Europe; consumer confidence in Turkey plummets.
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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Data Dive: Baby Boomer myths vs. realities
In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
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[Webinar recording] Global Voices of Experience 2023
Failure to deliver on brand promise to customers 4X higher when CX and EX not aligned.
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Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)
A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how.
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Data Dive: Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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Data Dive: Gen Z myths vs. realities
In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
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The doctor-patient relationship in the generative AI era
Five reasons why the time to act for pharma is now.