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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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International Women's Day: How do men and women’s worries differ across the world?
Take our quiz to see how much you know about how gender affects what people worry about.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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[Webinar] KEYS - Why context really matters - Cultures | Countries | Communities
Join us on 23rd March for a new KEYS webinar.
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HR and benefits leaders say employee wellbeing is more important to their company since 2020
With companies facing volatility and uncertainty in the form of inflation, fears of economic shocks, an ongoing pandemic, workforce erosion and
international conflict, it would be reasonable to think that well-being initiatives and strategies could decrease in importance and priority. -
[Webinar] Affluent 2023: who are the African luxury purchasers?
Join us for a webinar with our Affluent experts on 7th March.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.
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Understanding the experiences of Ukrainian refugees
Ipsos has worked closely with the United Nations High Commissioner for Refugees (UNHCR) to understand the experiences and support given in neighbouring countries and across Europe to people fleeing the Russian invasion of Ukraine.