Flair France 2023: The era of polycrisis?

Our Global Consumer Confidence Index reveals France as one of the countries where economic confidence has fallen most significantly since early 2022. Written by our local experts, Flair France 2023 explores the reasons behind this decline – including the issues French people are most concerned about – along with analysis on a range of topics:

Why is luxury outpacing inflation?

Despite all markets are being hit hard by price rises and inflation being the world's number one concern, it seems the demand for luxury is only increasing.
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New forms of mobility

At a time when the French government want to decarbonise the industry by reducing emissions by 81% by 2050 compared to 2015, and when older motor vehicles will be soon banned from inner cities’ “low-emission zones”, the Ipsos Navigator survey reveals the gap between intentions and reality and highlights the key challenges ahead.
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Is “local” the new magic word?

Organic food boomed during the covid-19 pandemic, however, by 2022 there was a 6% drop as consumers demonstrated a stronger preference for local produce. We look at the factors that explain these changes in consumer behaviour.
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The secrets of happiness

Since 2010, Ipsos has been carrying out the Global Happiness survey – a worldwide study not just about how people feel, but also what makes them happy. This year, an average of three in four French people (74%) say they are happy, ahead of Brits (70%), Spaniards (69%), Italians, Belgians (68%), and Germans (67%), but behind the Dutch (85%), who top the list in Europe.
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The 2022 advertising awards for the general public

Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022. The winners of our awards were able to respond to the two motivations activated by the multiple crises we are experiencing: the need for security and control, and the desire to indulge and escape from everyday life.
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The more uncertainty the polycrisis creates, the more brands will need to demonstrate empathy with consumers. To do this they will need to show that they have truly understood their expectations, motivations, and behaviours – precisely what Ipsos Flair is all about.

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