Qualitative

Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

05.06.25

Artificial Intelligence (AI) Publication

Ipsos at the 2024 ESOMAR conference

Uncover the insights shared by our experts during the ESOMAR 2024 event.

31.10.24

Artificial Intelligence (AI) Publication

Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

09.10.24

group discussion, qualititative research

Healthcare Survey

Healthcare Qualitative

Bringing human understanding to business decision-making

19.04.24

Online Research Publication

The power of hybrid communities

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

23.11.23

Ipsos | Whitepaper | Communities | Qualitative research

Communities Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale

21.06.22

Trends & Prospective Publication

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.

18.01.22

Qualitative Webinar

Empathy - Real People, Real Life [Webinar recording]

Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.

14.10.20