3. L’Audience de la Presse
|
Ensemble |
Décideurs |
Communauté |
Conseillers |
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|
Rappel |
2004 |
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|
PRESSE ANGLO-SAXONNE |
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|
Quotidiens (LNM) |
|||||
|
Financial Times |
8.3 |
10.7 |
4.8 |
20.0 |
7.5 |
|
International Herald Tribune |
2.3 |
4.5 |
1.2 |
8.3 |
3.9 |
|
The Wall Street Journal |
7.4 |
8.6 |
3.7 |
16.0 |
6.4 |
|
Quotidiens (LDP) |
|||||
|
Financial Times |
8.0 |
7.4 |
1.0 |
15.4 |
5.3 |
|
International Herald Tribune |
2.2 |
2.9 |
0.5 |
6.5 |
2.4 |
|
The Wall Street Journal |
6.6 |
5.5 |
1.8 |
12.3 |
4.3 |
|
Hebdomadaires (LDP) |
|||||
|
Business Week |
4.8 |
5.0 |
4.3 |
8.1 |
3.1 |
|
The Economist |
5.6 |
7.9 |
6.8 |
10.6 |
6.6 |
|
PRESSE ECONOMIQUE ET FINANCIERE |
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|
Quotidiens (LNM) |
|||||
|
L’Agefi |
20.4 |
28.1 |
13.1 |
39.6 |
29.7 |
|
Les Echos |
64.3 |
61.6 |
66.4 |
67.7 |
53.6 |
|
La Tribune |
55.2 |
50.2 |
29.3 |
57.0 |
59.7 |
|
Quotidiens (LDP) |
|||||
|
L’Agefi |
17.9 |
23.6 |
10.0 |
33.6 |
25.4 |
|
Les Echos |
63.6 |
57.5 |
60.1 |
67.8 |
47.7 |
|
La Tribune |
54.6 |
45.6 |
21.9 |
54.0 |
55.8 |
|
Hebdomadaires (LDP) |
|||||
|
Investir |
32.9 |
33.8 |
14.5 |
29.0 |
50.9 |
|
Le Journal des Finances |
22.4 |
21.1 |
10.4 |
19.3 |
30.0 |
|
Option Finance |
17.5 |
17.0 |
13.0 |
24.4 |
14.1 |
|
Le Revenu |
16.8 |
19.6 |
10.0 |
19.4 |
26.5 |
|
Valeurs Actuelles |
6.5 |
8.8 |
6.7 |
9.9 |
9.4 |
|
La Vie Financière |
28.5 |
24.8 |
12.5 |
21.9 |
35.5 |
|
PRESSE PATRIMONIALE |
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|
Mensuels (LDP) |
|||||
|
Investissement Conseils |
- |
15.5 |
7.2 |
13.5 |
22.7 |
|
Mieux Vivre Votre Argent |
27.1 |
21.9 |
8.1 |
20.8 |
32.5 |
|
Le Particulier |
20.0 |
22.9 |
17.0 |
14.9 |
33.2 |
|
Le Revenu Placements |
23.5 |
20.9 |
11.0 |
17.6 |
30.2 |
|
Bimestriel (LDP) |
|||||
|
Investir Magazine |
- |
36.7 |
18.7 |
35.5 |
50.1 |
|
PRESSE ECONOMIQUE GENERALE |
|||||
|
Hebdomadaire (LDP) |
|||||
|
Le Nouvel Economiste |
- |
12.0 |
11.3 |
12.0 |
12.4 |
|
Bimensuel (LDP) |
|||||
|
Challenges |
13.1 |
14.2 |
18.2 |
14.0 |
11.6 |
|
Mensuels (LDP) |
|||||
|
Capital |
36.0 |
33.6 |
25.9 |
29.4 |
42.2 |
|
Enjeux-Les-Echos |
49.2 |
44.5 |
50.5 |
44.5 |
40.4 |
|
L’Entreprise |
11.2 |
15.3 |
17.7 |
13.2 |
15.3 |
|
L’Expansion |
24.8 |
20.0 |
18.5 |
21.8 |
19.6 |
|
Management |
- |
12.9 |
14.1 |
12.4 |
12.5 |
|
PRESSE D’ACTUALITE GENERALE |
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|
Quotidiens (LNM) |
|||||
|
Le Figaro |
24.6 |
27.9 |
22.8 |
29.2 |
30.5 |
|
Libération |
8.4 |
9.2 |
7.7 |
10.8 |
9.0 |
|
Le Monde |
25.3 |
29.8 |
28.9 |
39.1 |
23.2 |
|
Quotidiens (LDP) |
|||||
|
Le Figaro |
22.5 |
23.4 |
16.8 |
24.5 |
27.2 |
|
Libération |
7.8 |
7.0 |
4.9 |
7.6 |
7.9 |
|
Le Monde |
25.3 |
24.6 |
20.6 |
33.6 |
20.4 |
|
Hebdomadairess (LDP) |
|||||
|
Courrier International |
4.8 |
8.2 |
6.3 |
9.9 |
8.1 |
|
L’Express |
12.5 |
15.0 |
13.7 |
14.9 |
15.9 |
|
Le Figaro Magazine |
26.8 |
22.3 |
21.4 |
19.7 |
25.0 |
|
Le Nouvel Observateur |
12.3 |
9.7 |
10.8 |
10.5 |
8.3 |
|
Le Point |
12.1 |
14.2 |
13.2 |
15.7 |
13.8 |