Audience de la Radio
|
Ensemble
|
Dirigeants et Cadres
|
Dirigeants et Cadres en entreprise
|
Cadres hors entreprise
|
Decision Influence
|
||||||||
|
Pén.
% |
Eff.
000 |
Pén.
% |
Pénétration
% |
Pénétration
% |
Pénétration
% |
Pénétration
% |
||||||
|
2004
|
2005
|
2005
|
2005
|
2005
|
2005
|
|||||||
| Audience cumulée jour moyen (4h-4h) (lundi-vendredi) | ||||||||||||
| Total Radio |
86.3
|
5705
|
86.7
|
87.1
|
88.1
|
85.8
|
88.6
|
|||||
| Généralistes |
48.0
|
3082
|
46.9
|
53.5
|
50.0
|
58.2
|
56.6
|
|||||
| Musicales |
39.1
|
2507
|
38.1
|
31.3
|
38.6
|
21.5
|
32.1
|
|||||
| Thématiques |
25.7
|
1681
|
25.6
|
30.5
|
27.5
|
34.5
|
30.8
|
|||||
| France Info |
17.5
|
1203
|
18.3
|
21.5
|
20.9
|
22.3
|
22.7
|
|||||
| France Inter |
19.2
|
1200
|
18.2
|
24.9
|
17.5
|
34.9
|
23.2
|
|||||
| Europe 1 |
15.6
|
898
|
13.7
|
15.8
|
15.7
|
16.0
|
18.7
|
|||||
| RTL |
12.1
|
788
|
12.0
|
11.9
|
14.5
|
8.5
|
14.7
|
|||||
| RTL2 |
6.8
|
501
|
7.6
|
5.9
|
6.8
|
4.7
|
4.9
|
|||||
| NRJ |
6.7
|
498
|
7.6
|
5.3
|
7.1
|
2.9
|
5.1
|
|||||
| RFM |
5.9
|
423
|
6.4
|
6.0
|
7.9
|
3.5
|
6.6
|
|||||
| Chérie FM |
7.1
|
392
|
6.0
|
4.9
|
6.6
|
2.7
|
5.0
|
|||||
| Europe 2 |
7.0
|
387
|
5.9
|
4.7
|
5.3
|
3.9
|
3.7
|
|||||
| Nostalgie |
6.0
|
386
|
5.9
|
5.6
|
6.4
|
4.6
|
7.2
|
|||||
| RMC |
4.3
|
331
|
5.0
|
5.0
|
6.9
|
2.4
|
6.0
|
|||||
| France Bleu |
5.0
|
324
|
4.9
|
4.5
|
4.5
|
4.4
|
4.5
|
|||||
| Fun Radio |
3.1
|
236
|
3.6
|
2.3
|
3.3
|
0.9
|
1.3
|
|||||
| France Culture |
3.6
|
208
|
3.2
|
4.4
|
2.1
|
7.6
|
3.2
|
|||||
| Rire et Chansons |
4.2
|
207
|
3.1
|
3.3
|
4.5
|
1.6
|
5.1
|
|||||
| France Musiques |
3.1
|
163
|
2.5
|
3.2
|
1.7
|
5.3
|
2.3
|
|||||
| BFM |
2.5
|
149
|
2.3
|
2.8
|
3.9
|
1.3
|
3.8
|
|||||
| FIP |
2.0
|
141
|
2.2
|
2.6
|
2.6
|
2.6
|
2.2
|
|||||
| MFM |
2.0
|
130
|
2.0
|
1.8
|
2.3
|
1.2
|
1.6
|
|||||
| Oui FM |
1.4
|
126
|
1.9
|
2.0
|
2.9
|
0.7
|
2.0
|
|||||
| Radio Classique |
1.8
|
110
|
1.7
|
2.2
|
1.5
|
3.1
|
2.1
|
|||||
| Audience cumulée jour moyen (lundi-dimanche) | ||||||||||||
| Total Radio |
80.7
|
5346
|
81.3
|
81.9
|
82.1
|
81.7
|
83.3
|
|||||
| Généralistes |
43.5
|
2796
|
42.5
|
48.8
|
45.0
|
53.8
|
51.3
|
|||||
| Musicales |
36.4
|
2356
|
35.8
|
29.6
|
36.0
|
20.9
|
30.9
|
|||||
| Thématiques |
23.3
|
1529
|
23.2
|
28.0
|
24.7
|
32.5
|
28.1
|
|||||
| France Inter |
17.5
|
1096
|
16.7
|
22.9
|
15.8
|
32.4
|
21.1
|
|||||
| France Info |
15.7
|
1080
|
16.4
|
19.4
|
18.5
|
20.7
|
20.6
|
|||||
| Europe 1 |
13.7
|
802
|
12.2
|
14.1
|
13.8
|
14.5
|
16.8
|
|||||
| RTL |
10.7
|
700
|
10.6
|
10.6
|
12.8
|
7.6
|
12.9
|
|||||
| NRJ |
6.2
|
473
|
7.2
|
5.0
|
6.7
|
2.8
|
4.9
|
|||||
| RTL2 |
6.2
|
467
|
7.1
|
5.6
|
6.4
|
4.5
|
4.7
|
|||||
| RFM |
5.5
|
389
|
5.9
|
5.6
|
7.2
|
3.4
|
6.2
|
|||||
| Nostalgie |
5.8
|
366
|
5.6
|
5.3
|
5.9
|
4.6
|
6.8
|
|||||
| Chérie FM |
6.5
|
364
|
5.5
|
4.7
|
6.2
|
2.8
|
4.9
|
|||||
| Europe 2 |
6.3
|
364
|
5.5
|
4.4
|
5.0
|
3.6
|
3.7
|
|||||
| RMC |
3.8
|
293
|
4.5
|
4.4
|
6.0
|
2.2
|
5.3
|
|||||
| France Bleu |
4.6
|
294
|
4.5
|
4.1
|
4.0
|
4.1
|
4.1
|
|||||
| Fun Radio |
2.8
|
210
|
3.2
|
2.1
|
3.0
|
0.9
|
1.3
|
|||||
| France Culture |
3.4
|
197
|
3.0
|
4.2
|
1.9
|
7.3
|
3.1
|
|||||
| Rire et Chansons |
3.8
|
189
|
2.9
|
2.9
|
3.9
|
1.6
|
4.5
|
|||||
| France Musiques |
3.0
|
160
|
2.4
|
3.2
|
1.7
|
5.2
|
2.4
|
|||||
| FIP |
1.9
|
129
|
2.0
|
2.4
|
2.5
|
2.3
|
2.1
|
|||||
| BFM |
2.2
|
128
|
1.9
|
2.4
|
3.3
|
1.1
|
3.2
|
|||||
| MFM |
1.9
|
121
|
1.8
|
1.7
|
2.1
|
1.1
|
1.4
|
|||||
| Oui FM |
1.2
|
117
|
1.8
|
1.8
|
2.6
|
0.7
|
1.7
|
|||||
| Radio Classique |
1.6
|
106
|
1.6
|
2.1
|
1.4
|
3.1
|
2.1
|
|||||