Audience de la Télévision
|
Ensemble |
Dirigeants et Cadres |
Dirigeants et Cadres en entreprise |
Cadres hors entreprise |
Decision Influence |
|||||||
|
Pén. |
Eff. |
Pén. |
Pénétration |
Pénétration |
Pénétration |
Pénétration |
|||||
|
2003 |
2004 |
2004 |
2004 |
2004 |
2004 |
||||||
|
Audience cumulée jour moyen (lundi-vendredi) |
|||||||||||
|
Total TV |
77.4 |
4 965 |
76.8 |
72.8 |
75.5 |
69.2 |
72.3 |
||||
|
TF1 |
36.6 |
2 404 |
37.2 |
30.8 |
36.2 |
23.5 |
32.6 |
||||
|
France2 |
37.8 |
2 318 |
35.9 |
35.0 |
33.4 |
37.2 |
33.5 |
||||
|
France3 |
24.1 |
1 500 |
23.2 |
22.6 |
21.8 |
23.6 |
21.1 |
||||
|
Canal + |
10.9 |
780 |
12.1 |
12.1 |
12.9 |
11.1 |
11.7 |
||||
|
France 5 |
2.4 |
145 |
2.2 |
2.3 |
1.7 |
3.1 |
1.5 |
||||
|
Arte |
5.6 |
369 |
5.7 |
7.0 |
5.6 |
9.0 |
5.4 |
||||
|
M6 |
16.5 |
955 |
14.8 |
12.1 |
14.2 |
9.5 |
10.4 |
||||
|
Total câble / satellite |
13.9 |
928 |
14.4 |
14.1 |
15.9 |
11.6 |
14.9 |
||||
|
Lci |
3.0 |
145 |
2.2 |
2.7 |
2.6 |
2.7 |
3.0 |
||||
|
Eurosport |
- |
92 |
1.4 |
1.4 |
1.8 |
0.8 |
1.7 |
||||
|
Audience cumulée jour moyen (lundi-dimanche) |
|||||||||||
|
Total TV |
78.2 |
5 000 |
77.4 |
73.8 |
76.7 |
69.9 |
73.8 |
||||
|
TF1 |
39.3 |
2 558 |
39.6 |
33.3 |
39.3 |
25.2 |
35.2 |
||||
|
France2 |
37.6 |
2 334 |
36.1 |
35.6 |
34.1 |
37.7 |
34.5 |
||||
|
France3 |
23.5 |
1 475 |
22.8 |
22.3 |
21.6 |
23.4 |
20.9 |
||||
|
Canal + |
11.9 |
834 |
12.9 |
12.9 |
13.9 |
11.6 |
13.0 |
||||
|
France 5 |
3.5 |
225 |
3.5 |
3.7 |
3.0 |
4.6 |
2.7 |
||||
|
Arte |
5.5 |
367 |
5.7 |
6.9 |
5.4 |
8.9 |
5.5 |
||||
|
M6 |
17.9 |
1 040 |
16.1 |
13.3 |
15.6 |
10.1 |
11.7 |
||||
|
Total câble / satellite |
14.5 |
959 |
14.8 |
14.6 |
16.4 |
12.1 |
15.4 |
||||
|
Lci |
2.9 |
143 |
2.2 |
2.6 |
2.6 |
2.7 |
3.0 |
||||
|
Eurosport |
- |
106 |
1.6 |
1.6 |
2.1 |
1.0 |
1.9 |
||||
|
Ensemble |
Dirigeants et Cadres |
Dirigeants et Cadres en entreprise |
Cadres hors entreprise |
Decision Influence |
|||||||
|
Pén. |
Eff. |
Pén. |
Pénétration |
Pénétration |
Pénétration |
Pénétration |
|||||
|
2003 |
2004 |
2004 |
2004 |
2004 |
2004 |
||||||
|
Accumulation d’audience / couverture sur 7 jours |
|||||||||||
|
Bloomberg Télévision |
1.9 |
107 |
1.7 |
1.6 |
1.8 |
1.4 |
1.9 |
||||
|
Comédie |
- |
124 |
1.9 |
1.6 |
1.9 |
1.2 |
1.7 |
||||
|
Euronews |
2.9 |
154 |
2.4 |
2.7 |
3.2 |
2.0 |
3.0 |
||||
|
Eurosport |
5.7 |
463 |
7.2 |
7.1 |
9.3 |
4.3 |
8.7 |
||||
|
I-Télé |
1.8 |
185 |
2.9 |
2.7 |
2.6 |
2.8 |
2.7 |
||||
|
Infosport |
1.9 |
111 |
1.7 |
1.9 |
2.3 |
1.3 |
2.4 |
||||
|
Jimmy |
2.2 |
151 |
2.3 |
2.0 |
2.7 |
1.1 |
1.8 |
||||
|
La Chaîne Météo |
2.5 |
191 |
3.0 |
2.6 |
3.1 |
1.9 |
2.4 |
||||
|
Lci |
7.6 |
399 |
6.2 |
7.3 |
7.7 |
6.7 |
8.6 |
||||
|
L’Equipe TV |
2.4 |
220 |
3.4 |
3.5 |
4.2 |
2.6 |
4.1 |
||||
|
MCM |
2.2 |
193 |
3.0 |
2.2 |
2.5 |
1.9 |
2.0 |
||||
|
MTV |
- |
97 |
1.5 |
1.2 |
1.9 |
0.4 |
1.3 |
||||
|
Paris Première |
3.0 |
212 |
3.3 |
3.5 |
3.2 |
3.9 |
2.9 |
||||
|
Planète |
2.6 |
194 |
3.0 |
3.0 |
3.2 |
2.7 |
2.7 |
||||
|
RTL9 |
4.8 |
241 |
3.7 |
3.4 |
4.1 |
2.4 |
3.7 |
||||
|
Sport + |
1.8 |
169 |
2.6 |
3.0 |
3.7 |
2.1 |
3.7 |
||||
|
TMC Monte Carlo |
2.5 |
164 |
2.5 |
2.2 |
2.6 |
1.6 |
2.0 |
||||
|
TV 5 |
2.0 |
149 |
2.3 |
2.0 |
1.8 |
2.3 |
2.1 |
||||
|
Voyage |
2.3 |
164 |
2.5 |
2.5 |
2.9 |
1.9 |
1.9 |
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