Les Professionnels des Marchés Financiers 2006
4. L'Audience de la Presse
Ensemble | Décideurs | Communauté | Conseillers | ||
Rappel | 2006 | ||||
PRESSE ANGLO-SAXONNE | |||||
Quotidiens (LNM) | |||||
Financial Times | 10.7 | 8.7 | 3.3 | 19.0 | 4.3 |
International Herald Tribune | 4.5 | 2.4 | 2.7 | 3.8 | 1.1 |
The Wall Street Journal | 8.6 | 6.3 | 0.8 | 11.9 | 5.5 |
Quotidiens (LDP) | |||||
Financial Times | 7.4 | 8.8 | 4.9 | 18.2 | 4.0 |
International Herald Tribune | 2.9 | 2.8 | 2.4 | 3.7 | 2.3 |
The Wall Street Journal | 5.5 | 6.3 | 1.8 | 11.4 | 5.2 |
Hebdomadaires (LDP) | |||||
Business Week | 5.0 | 3.2 | 3.2 | 5.5 | 1.4 |
The Economist | 7.9 | 5.2 | 4.4 | 6.8 | 4.6 |
PRESSE ECONOMIQUE ET FINANCIERE | |||||
Quotidiens (LNM) | |||||
Les Echos | 61.6 | 57.1 | 57.6 | 65.8 | 50 |
La Tribune | 50.2 | 48.8 | 25.8 | 54.3 | 59.7 |
Quotidiens (LDP) | |||||
Les Echos | 57.5 | 56.1 | 57.0 | 65.4 | 48.3 |
La Tribune | 45.6 | 47.4 | 23.5 | 53.0 | 58.8 |
Hebdomadaires (LDP) | |||||
L'Agefi Hebdo | - | 17.2 | 9.3 | 24.0 | 17.2 |
Investir | 33.8 | 23.2 | 9.5 | 21.9 | 33.3 |
Le Journal des Finances | 21.1 | 18.2 | 5.3 | 15.7 | 28.7 |
Option Finance | 17.0 | 15.3 | 17.6 | 18.0 | 11.7 |
Le Revenu | 19.6 | 15.2 | 3.3 | 11.7 | 25.7 |
Valeurs Actuelles | 8.8 | 4.4 | 3.3 | 3.1 | 6.2 |
La Vie Financière | 24.8 | 19.5 | 6.6 | 16.7 | 30.2 |
PRESSE PATRIMONIALE | |||||
Mensuels (LDP) | |||||
Mieux Vivre Votre Argent | 21.9 | 19.5 | 10.1 | 14.3 | 29.6 |
Le Particulier | 22.9 | 17.4 | 15.7 | 8.4 | 25.4 |
Le Revenu Placements | 20.9 | 16.0 | 6.2 | 12.6 | 25.2 |
Bimestriel (LDP) | |||||
Investir Magazine | 36.7 | 37.0 | 16.9 | 29.8 | 55.7 |
PRESSE ECONOMIQUE GENERALE | |||||
Hebdomadaire (LDP) | |||||
Le Nouvel Economiste | 12.0 | 6.5 | 8.1 | 5.8 | 6.0 |
Challenges | - | 13.0 | 12.2 | 13.3 | 13.4 |
Mensuels (LDP) | |||||
Capital | 33.6 | 31.1 | 34.3 | 25.4 | 33.5 |
Enjeux-Les-Echos | 44.5 | 47.9 | 51.1 | 49.9 | 44.1 |
L'Entreprise | 15.3 | 7.6 | 12.4 | 3.9 | 7.2 |
L'Expansion | 20.0 | 23.8 | 29.1 | 25.2 | 19.2 |
Management | 12.9 | 11.1 | 14.6 | 10.5 | 9.2 |
PRESSE D'ACTUALITE GENERALE | |||||
Quotidiens (LNM) | |||||
Le Figaro | 27.9 | 19.9 | 14.1 | 30.6 | 15.4 |
Libération | 9.2 | 5.9 | 5.4 | 8.3 | 4.4 |
Le Monde | 29.8 | 19.3 | 14.7 | 28.6 | 15.1 |
Quotidiens (LDP) | |||||
Le Figaro | 23.4 | 17.7 | 15.5 | 27.0 | 11.9 |
Libération | 7.0 | 4.9 | 4.7 | 8.3 | 2.4 |
Le Monde | 24.6 | 20.0 | 13.4 | 27.8 | 18.2 |