Digital Platform | Ipsos
Digital Platform

Digital Platform

World-class market research in the blink of an eye

Our digital platform is a DIY research service with direct access to Ipsos solutions which is fully automated, from commission to delivery.

It is fast and easy to use. It takes only minutes to set up the research and results are available within a few hours. All our solutions answer a specific need and provide you with complete control over the project. You decide when to launch the fieldwork and manage it all at your own pace. This means you can make the most of your project resources, which makes it affordable.

Ipsos' digital platform today proposes four products

  • Claims Testing: claims, attributes or short statements.
  • Varieties Testing: flavours, fragrances or varieties.
  • Names Testing: brand names or descriptors.
  • Visuals Testing: visuals, icons and logos.

These products were developed using Ipsos’ proprietary Duel Methology: Duel is a fast, agile and intuitive screening solution to identify winning marketing assets. Respondents select their preferences in a series of head-to-head contests. Duel combines this stated preference with a proprietary response-time component - uncovering indirect excitement and passion towards the stimuli.

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