Omnibus Surveys | Ipsos MORI
Observer

Omnibus Surveys

OUR SOLUTIONS
The leading shared omnibus survey research vehicle when representivity, speed and cost efficiency are critical.

As a global market research provider, Ipsos has a full range of Omnibus survey research services designed to help solve your business challenges and meet your research needs in terms of speed, representative samples, geographical coverage and price. Omnibus surveys are ideal for target profiling, market sizing, calibration, political polls, multi-country projects, multi-waves, pre and post evaluation, alternatives screening, and for gauging quick reactions to topical issues or market events. Ipsos Omnibus surveys allow fast answers to your burning questions and to make decisions based on consumer input, rather than on guesstimates, without jeopardising your speed to market.

Request an Omnibus Survey Quote

We offer Online (including 24-hour fieldwork), Face to Face (CAPI), and Telephone (CATI) Omnibus survey research services. We also offer targeted and multi-mode approaches and international coordination services.

As well as providing high data quality standards on many socio-demographic criteria, we can offer ready-to-go data formats or give you access to our complete client-portal-dashboard.

Large global coverage, speed and high-quality standards based on innovative solutions and efficient and rigorous processes

To offer fast turn-around and the most robust sample representativity, Ipsos uses powerful tools and digital solutions (programmatic sampling, iField our unique digitally enabled face-to-face interviewing platform, device agnostic/mobile-first capabilities). This enables a consistent approach in 70+ countries.

Representative and robust sample

We offer a nationally and regionally representative sample of 1,000 or 2,000 adults (depending on country and data collection mode). We collect extensive background information on the respondent and the household; covering everything from standard demographics to areas such as internet usage. All this information is available, either for targeting your questions on particular respondents or for profiling your results.

Ipsos offers a full range of omnibus survey solutions:

Online Omnibus offers a great compromise between speed, price and sample representativeness and is ideal for local or international research challenges covering areas as diverse as entertainment, mobile phones, movies, shopping, health, gambling, climate change and many more subjects besides.

International Omnibus is used to research just about any market in the world. We have carried out omnibus research in more than 50 countries around the world and have built up an extensive network of like-minded omnibus suppliers. All of these suppliers are committed to providing the ultimate in omnibus research and work to our stringent quality control standards. This means that, no matter which market you research, you can rely on our experience to ensure your project runs smoothly.

Face-to-Face Omnibus (Capibus) offers the best overall representativity of a population. Using CAPI (Computer Assisted Personal Interviewing) it collects extensive background information on the respondent and the household; covering everything from standard demographics through to things like what they use the internet for and whether they own a games console. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.

Online overnight Omnibus (I-Instant) offers the fastest turnaround. It allows you to react very fast to topical issues, competitor activity and market events. Results are available quicker than with traditional research methods thanks to efficient processes and automation that we employ either at setup, during fieldwork and at data delivery. This fast turnaround is facilitated by adopting device agnostic approaches.

Telephone Omnibus (CATI) (Computer Assisted Telephone Interviewing) offers the fastest turnaround possible via an offline solution. Findings can be delivered in as little as three days after questionnaire agreement. It collects background information on the respondent and the household; covering everything from standard demographics right through to things like housing tenure and internet access. All of this information is available, either for targeting your questions on particular respondents, or for profiling your results.