Discover our Solutions :
- Media & Brand Expression: Ipsos Connect
- Innovation & Brand Strategy: Ipsos Marketing
- Customer & Employee Relationships: Ipsos Loyalty
- Social Research & Corporate Reputation: Ipsos Public Affairs
- Survey Management, Data Collection & Delivery: Ipsos Observer
Ipsos Connect specialises in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning. Our insights (both qualitative and quantitative) enable clients to build great campaigns, that impact brand success through sales, boosting brand relationships, and great content to attract audiences. We deliver economic value for media owners and advertisers alike. Our solutions put people at the heart of strategy for media and advertisers.
Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. We help clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.
Ipsos Loyalty specialises in all matters relating to measuring, managing and improving customer relationships and employee engagement. We help our clients manage the experiences they deliver in a way that maximises the value of both customers and employees to their organisation.
Ipsos Public Affairs specialises in conducting public opinion, elite stakeholder, corporate, and media opinion research to help clients manage an issue, or advance their reputation.
Ipsos MORI Social Research Institute remains committed to sharing the messages from our research, in the belief that a better understanding of public attitudes will lead to better policy and practice.
Ipsos Observer specialises in survey management, data collection and delivery. Our aim is to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price, in a format which allows our clients to make decisions quickly and accurately. To do so we offer several approaches: