Discover our solutions:
- Media & Brand Expression: Ipsos Connect
- Innovation & Brand Strategy: Ipsos Marketing
- Bringing Life to life: Ipsos UU
- Leveraging the Power of Consumer-Generated Content: Social Intelligence Analytics
- Inspiring Better Healthcare: Ipsos Healthcare
- Customer & Employee Relationships: Ipsos Loyalty
- Social Research & Corporate Reputation: Ipsos Public Affairs
- Survey Management, Data Collection & Delivery: Ipsos Observer
Ipsos Connect specialises in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning. Our insights (both qualitative and quantitative) enable clients to build great campaigns, that impact brand success through sales, boosting brand relationships, and great content to attract audiences. We deliver economic value for media owners and advertisers alike. Our solutions put people at the heart of strategy for media and advertisers.
Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. We help clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.
With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
Social Intelligence Analytics allows us to make the most of unstructured data, focusing on what people spontaneously say. With online content, we go beyond just monitoring social media. We can address more fundamental questions – from how a market works to how consumers behave, from what customers like about an experience to what people think about your brands, from what frustrates people about society to people’s health concerns. We make best use of AI to analyse the vast and deepening text, video & image data available to us. We can analyse data from today, a year ago or even further back on almost any question of interest. We aim to integrate AI with human and business intelligence and put these together with our more traditional market research methods to enable our clients to look at things they could never look at before and discover surprising and impactful insights.
Ipsos Healthcare partners with pharmaceutical, bio-tech and medical device manufacturers to inspire better healthcare. Operating in over 40 countries, our 700+ experts support key business decisions for clients throughout the commercial lifecycle, from early-stage strategy, to launch, to performance optimisation.
Ipsos Loyalty specialises in all matters relating to measuring, managing and improving customer relationships and employee engagement. We help our clients manage the experiences they deliver in a way that maximises the value of both customers and employees to their organisation
Ipsos Public Affairs specialises in conducting public opinion, elite stakeholder, corporate, and media opinion research to help clients manage an issue, or advance their reputation.
Ipsos MORI Social Research Institute remains committed to sharing the messages from our research, in the belief that a better understanding of public attitudes will lead to better policy and practice.
Ipsos Observer specialises in survey management, data collection and delivery. Our aim is to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price, in a format which allows our clients to make decisions quickly and accurately. To do so we offer several approaches: