OUR SOLUTIONS

Telephone Omnibus (CATI)

Ipsos Telephone Omnibus offers the fastest turnaround possible via an offline solution. Findings can be delivered within days after questionnaire agreement. It collects background information on the respondent and the household; covering everything from standard demographics right through to things like housing tenure and internet access. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.

Client context

Sample
A nationally and regionally representative sample of 1,000 adults.

Methodology
All interviews are carried out using CATI (Computer Assisted Telephone Interviewing).

Availability
GB, France, Germany, Spain & Italy every week of the year.

Reporting
Findings can be delivered as little as 3 days after questionnaire agreement. Your results are supplied as electronic computer tables, a summary report, interactive database or as a presentation.

Our Solutions

Benefits of Ipsos Telephone Omnibus:

  • quality and representativity of sample design
  • harmonisation of the service across Europe and beyond
  • the opportunity to screen from extensive classification information
  • speed of turnaround
  • cost effectiveness
  • assurance and confidence in data quality

Contact Peter Cooper on 020 8861 8015 or Sarah Shepherd on 020 8861 8717.

Case studies

A long running tracking study for a company specialising in demand modelling required insights into the eating-out behaviours of customers in order to understand supply and demand for various food and ingredients around GB. Using Ipsos MORI’s telephone omnibus, 1,000 nationally representative adults were interviewed about their eating out habits. By using the telephone omnibus, the client was able to collect this information quickly at specific times of the year. From this research, our client was able to build up a picture of how GB consumers were shopping for their eating-out food through the year (including take-away food), and understand when and where various food types are in or out of demand by season. This information provides a valuable information source to their client base.