South Korea's consumer market is evolving rapidly, driven by economic, social, and technological transformations. In 2025, the keywords to watch are "shifts" and "exploration". Drawing on these pivotal concepts, Ipsos Korea's industry experts decode emerging trends and opportunities to help organizations navigate this dynamic landscape.
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.
