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Data Dive: How the COVID-19 pandemic shaped views
In 5 infographics, we break down what Ipsos’ global polling reveals about the coronavirus crisis’ impact on everything from where we want to work to concern about mental health.
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Almost a quarter of the world’s women are not comfortable talking about menopause
Menopause is something that all women on the planet will potentially experience in their lives and yet is still something of a taboo to many. New research by Ipsos across 33 countries looks at attitudes towards menopause around the world.
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Rising importance of mental health in Switzerland
This 34-country survey, including Switzerland, explores the public view on personal health challenges and how well-equipped healthcare systems are to deal with them. New to the survey this year are Indonesia, Ireland, Portugal, Romania, Thailand, and United Arab Emirates.
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Introduction to the Sixteenth sitting
Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Nutrition in a pill: Europeans’ attitudes towards food supplements
Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle
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World Mental Health Day 2022: Three in four globally say mental and physical health are equally important
Mental health now ranks 2nd among global health concerns, overtaking cancer
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.