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Dispelling the Myths of the Fuzzy Front End
Exciting. Creative. Evolving. Challenging. Confusing. Scary. These are just some of the words that come to mind when we think about the fuzzy front end of innovation.
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Leveraging the social media paradox
Erik Qualman: "We don’t have a choice on whether we do social media, the question is how well we do it?"
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Momente der Entscheidung
Die ganzheitliche Analyse der „Customer Journey“ ist für Marktforscher nach wie vor eine große Herausforderung – behaupten Kay-Volker Koschel und Klaus Berkensträter. Sie stellen ein qualitativ-quantitatives Erhebungsinstrument vor, das hier weiterhelfen kann.
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Wie eine neue Analysemethode die Forschungslandschaft verändert
Dem Konsumenten auf der Spur – Ipsos Bayes Nets deckt die wahren Treiber und Zusammenhänge für die Nutzung von Produkten und Services auf.
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Things to consider when conducting innovation research in Germany
This document is designed to give you an overview of Germany, its people and some of the key issues and trends Ipsos is observing.
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Things to consider when conducting innovation research in France
This document is designed to give you an overview of France, its people and some of the key issues and trends Ipsos is observing.
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Things to consider when conducting innovation research in the UK
This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing.
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Understanding the Order Effects in Sequential Monadic Product Tests
This document details an analysis of 22 product tests in which two products have been evaluated by consumers in each study. The objective of the study was to understand if the adoption of sequential designs improves data sensitivity and discrimination in comparison to a monadic design. It also examines how order effects can be exploited to improve recommendation in product development. In addition, a “second position effect” is revealed which can be further utilized to improve product testing results.
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Das Zuglabor
Verstärkte Integration von Kundenbedürfnissen liefert wichtige Impulse für die bestehende und zukünftige Produktplanung der Deutschen Bahn.
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Die problemzentrierte Gruppendiskussion
Jahrzehntelang galt die Gruppendiskussion im Rahmen qualitativer Markt- und Konsumforschung als die führende Forschungsmethode. Im starkem Maße prägt sie bis heute das Selbst- und Fremdbild qualitativer Marktforschender.