Ramadan Shines Brighter on TikTok

Ramadan is a time of joy, generosity, and celebration. Activities such as gifting, shopping, feasts, and self-care are practiced during this holy month, with self-reflection being equally crucial. According to a study by Ipsos, 7 out of 10 users enjoy Ramadan as their favorite time of the year. With the best deals and shopping opportunities available, everyone eagerly awaits this period.

There's a 1.6x growth in the average user spend during Ramadan, with users looking forward to spending generously. Ramadan excitement begins weeks in advance and stays high throughout the season. During Ramadan, audiences look for relatable content, with 83% wanting brands to showcase diversity. They also seek inspiration, often switching from their regular brands to new discoveries. Brands can thus benefit from creating high-quality, relatable content during this key moment.

TikTok continues to amplify Ramadan experiences for its users

TikTok has redefined Ramadan for its users. Consistent app opens and increased watch time is seen as the platform offers a variety of content types and topics, and users find it entertaining and trustworthy. TikTok also contributes to mood upliftment and shortens the discovery-to-purchase cycle compared to other channels.

Tips for brands to join the celebrations meaningfully

Brands looking to make the most of the festive season should consider a 50-day strategy instead of a 4-week one, as 36% of Ramadan-related conversions occur 2 weeks before and 1 week after Eid. They should also harness the power of content creators, who inspire their community with authentic content. Brands should keep inclusivity, inspiration, and influence in mind, creating content that is diverse and authentic to join the Ramadan celebrations in a meaningful way.

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