Insights Hub

All content

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  Customer Experience Publication

  When Difference Doesn’t Mean Different: Understanding Cultural Bias

  Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

  13.07.18
• Advertising Survey

  Smart Advertising, Smart Business

  Creating opportunities for Australian SMBs embracing digital marketing

  10.07.18
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  Trends & Prospective Publication

  The Future of Mobility - Electrification

  The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

  05.07.18
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  Ipsos Update Publication

  Ipsos Update - July 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

  02.07.18
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  Consumer Behaviour Publication

  The Economic Pulse of the World - June 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  01.07.18

• Understanding Asia

  Understanding Asia takes a look at the latest Ipsos research into society, markets and people within the APEC region. A monthly newsletter curated for our region.

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  Society Survey

  Global Views on Cyberbullying

  Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.

  27.06.18
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  International Survey

  Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?

  Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.

  25.06.18
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  Audience Measurement Publication

  The Numbers Game: Measuring Audiences in the Data Age

  People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

  25.06.18
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  Fairfax Survey

  Turnbull still ahead, but perception of Shorten’s image improves - Fairfax Ipsos Poll

  The Labor Party has increased its lead over the Coalition in the May 2018 Fairfax Ipsos Poll.

  25.06.18
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  Society Publication

  Australia in the top five nations when it comes to the most inclusive view of Nationality

  Australia is among the top five countries when it comes to having the most inclusive definition of nationality, an Ipsos Global Advisor survey shows.

  25.06.18
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  Survey

  Global Consumer Confidence Measures in at 50.4

  June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.

  18.06.18