[WEBINAR RECORDING] KEYS - The Year in Review: Opportunities in the Polycrisis

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives.

At the start of 2023, we hoped that cost of living concerns had peaked, but instead inflation remained the number one concern ever since.

The war in Ukraine shows no sign of ending, with today’s news now dominated by the Israel-Hamas conflict.

It was the hottest year on record, yet the urgency for climate change action is declining in many places.

Chat GPT burst onto the scene, leaving governments, businesses and citizens oscillating between the wonder and the worry of AI.

But despite all the pressures, three in four of us say we’re happy with our lives, and our research again illustrates the bonds that bind us together.

Please join us as we explore:

Generative AI: Where do I start? Amara's Law reminds us that we tend to overestimate the impact of a technology in the short term and underestimate it in the long term. We are already seizing opportunities when it comes to speed and efficiency, but the even bigger prize is in creativity and innovation. Yet we need to be wise to the obstacles and limitations, whether they come from security breaches, hallucinations or biases. Join us as we combine Human Intelligence and Artificial Intelligence for the best outcome!

Creative Connections: The Barbiecore phenomenon is just one example of how great communications can capture people’s imagination and boost brand success. We reflect on what 2023 taught us about how advertisers can stir our emotions and feel what we feel in our daily lives.

China’s Next Phase: The world’s second-largest economy is recovering gradually from the zero-Covid period of late 2022, but decision-makers remain cautious. We review some of the key themes that will shape the coming period, including concern about property prices, the heavy investments China's internet giants are putting into AI and the demographic headwinds of population decline.

Watch the recording here.