Insights Hub

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• Food & Beverage Publication

  The Disruptors: Millennials’ penchant for snacking

  Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs

  06.02.17
• Polling Survey

  Trust in News Sources

  The RTDNA report is based on 1,001 interviews of Canadian adults, examining Canadian trust and confidence in news media outlets.

  05.26.17
• Politics Survey

  Proportional Representation in BC

  54% Support Change to PR System (20% Oppose, 26% Undecided) Strong Majority Support for a Referendum Among BC Liberal (81%), Green (76%) and NDP (70%) Voters.

  05.26.17
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  Online Research Publication

  The Ipsos Global Reputation Monitor

  Reputation, Resilliency, and Results: Using Trust to Unlock the Value of Reputation
  

  05.24.17
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  Advertising Publication

  Audiences or Programs?

  In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.

  05.23.17

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Financial Security Survey

  Millions of Canadians Impacted by Income Volatility: TD

  Canadians With Unpredictable Income Flows Are More Likely to Experience Financial Challenges and Stress Today and to Lack Confidence in Their Financial Future

  05.18.17
• Corporate Survey

  Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader

  Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase

  05.18.17
• Data Privacy Survey

  Four in Ten (39%) American Small Business Owners Have No Policy For Storing and Disposing of Confidential Paper Files

  Office Paper Use Expected to Rise, Especially for Large Businesses

  05.17.17
• Data Security Survey

  Half of Canadian Small Business Owners (53%) and C-Suite Executives (48%) Lack Confidence in Their Data Disposal Policies

  Half (50%) of SBOs Lack Any Policies for the Use of Electronic Devices

  05.17.17
• Internet Survey

  Many Global Internet Users Unprepared for Dealing with Ransomware Attack

  One in Four (24%) Wouldn’t Know What to Do; Only 16% Would Be Able to Retrieve their Data from a Back-Up

  05.16.17
• Polling Survey

  Canada is Destination of Choice for Canadian Travellers during 150th Birthday Year as Six in Ten (60%) will Travel Domestically this Year

  Few Travelling Within Canada (47%) Will Buy Travel Insurance, Compared to 75% of Those Travelling Internationally

  05.16.17