Insights Hub

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• Public Opinion Publication

  Public Perspectives: Participation in the Digital Economy

  December 2015

  12.08.15
• Advertising Publication

  Capturing Cool in Western Canada

  Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.

  12.02.15
• Public Opinion Publication

  Unhealthy Foods: More Nudging or Mandating

  by Mike Colledge

  12.02.15
• Marketing Publication

  Putting It All On The Table

  As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.

  12.02.15
• Trends & Prospective Survey

  The `Perils' of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

  Estimates of Percentage of Wealth the 1% Hold, Number of Immigrants and Atheists in Canada Radically Out of Step with Reality

  12.02.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Trends & Prospective Survey

  A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

  Three Quarters (73%) of Canadians Like the Convenience of Buying Gifts Online

  12.01.15
• Trends & Prospective Survey

  Organ Donation Presumed Consent Report

  12.01.15
• Consumer Behavior Survey

  Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

  New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device

  11.30.15
• Public Opinion Publication

  Public Perspectives: Climate Change on the National and Global Issue Agenda

  November 2015

  11.24.15
• Politics Survey

  In Wake of Paris Terror Attacks, Six in Ten (60%) Canadians Oppose Government's Plan to Settle 25,000 Refugees by End of Year

  Two in Three (68%) Support Participation of Canadian Forces Fighter Jets Against ISIS in Iraq and Syria

  11.21.15
• Public Opinion Publication

  Public Perspectives: Immigration, Refugees & Security

  November 2015

  11.20.15