Insights Hub

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• Politics Survey

  Politics Poll 2015

  Compared to Conservative Government in 2014 (48%), More Canadians (66%) Agree Liberal Majority Government is Working Well

  12.31.15
• Trends & Prospective Survey

  Safety Poll 2015

  Canadians Feel Relatively Safe in All Public Places

  12.30.15
• Politics Survey

  Top International News Story 2015

  Paris Terrorist Attacks and Syrian Refugee Crisis are Top International News Stories of 2015

  12.30.15
• Trends & Prospective Survey

  Three in Ten (31%) Canadians Will Set A New Year's Resolution, Yet Three Quarters (73%) Eventually Break Them

  Nine in Ten (88%) Are Always Looking for Ways to Improve Overall Well-Being

  12.29.15
• Market Research Survey

  Top US News Story 2015

  Top 2015 US Story is Donald Trump and Republican Primary Race, Followed by San Bernardino Shooting and ISIS or ISIL

  12.28.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Trends & Prospective Survey

  Christmas Poll 2015

  Santa's Approval Rating Decreased Compared to 2014

  12.24.15
• Trends & Prospective Survey

  Nine in Ten (90%) Canadians Intend to Spend Same (53%) or
  Less (37%) on Holidays than One Year Ago

  Two in Three (66%) Say their Debt Level is Unimproved from a Year Ago

  12.11.15
• Trends & Prospective Survey

  One in Ten (9%) Canadians Do Not Have Internet Access at Home

  Relevance (49%) Trumps Cost (30%), As Main Reason for Canadians Not Subscribing to
  Internet at Home

  12.11.15
• Public Opinion Publication

  Public Perspectives: Participation in the Digital Economy

  December 2015

  12.08.15
• Advertising Publication

  Capturing Cool in Western Canada

  Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.

  12.02.15
• Public Opinion Publication

  Unhealthy Foods: More Nudging or Mandating

  by Mike Colledge

  12.02.15