Insights Hub

All content

• Media Measurement Survey

  The Internet Is A Key Tool In Looking For A New House

  85% Of Online House Buyers In Canada Used The Internet To Help Buy A Home, 78% Say It Played A Significant Role In The Purchase Process

  07.10.03
• Trends & Prospective Survey

  The Cranium Fun Study:

  Over Nine in Ten (95%) Canadians Believe Having Fun Leads to a Healthy, Successful Life, While Eight in Ten (80%) Say They Have Enough Fun in Their Own Life
  Mike Myers (25%) and Jim Carrey (24%) Tie for Canada's Minister of Fun
  One in Three (33%) Would Have Most Fun Playing a Board Game

  06.10.03
• Consumer Behavior Survey

  Consumer Economic Confidence Remains High

  Home Purchase Intentions (14% Likely to Buy) and Near Record Low Job Anxiety (18%) Drive Economic Outlook
  One-Year Outlook on Canadian Economy Highest Since April 2003, Matches Robust Numbers in July 2000
  Ipsos-Reid Canadian Economic Confidence Index Up 0.74 Points Since August to 113.07

  06.10.03
• Politics Survey

  Uniting the Right...?

  While Almost Half (46%) of Canadians say it's Likely they'd Vote for a Merged Progressive Conservative/Canadian Alliance Party in the Next Federal Election...
  In a Head to Head Vote, Federal Liberals Led by Paul Martin (51%) would Trump a New United Conservative Party (32%)...
  As Federal Liberals Continue to Lead Today with 47% of the National Decided Vote

  05.10.03
• Politics Survey

  Liberal Juggernaut Appears Headed Towards Majority Government . . . With Liberals (48%) Leading Conservatives (31%) and NDP (15%) in Decided Voter Support in Post-Debate Poll

  Majority (52%) of Liberal Supporters Give Party Mandate On Platform . . . Not Just Throwing Tories Out (36%)
  
  If Finances Worse Than Expected, Six in Ten (59%) Say Liberals Should Make Their Platform Promises Work Within Current Provincial Revenue, not Through Increased Taxes (18%) or Increased Deficit (11%)

  27.09.03

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Politics Survey

  Heading Into Leaders Debate, Ontario Liberals (50%, +1 Point) Continue To Hold Decisive Lead Over Conservatives (33%, -2 Points) . . .

  While NDP (12%, Unchanged) and Green Party (4%, +2 Points) Continue to Trail
  
  Eves (34%) and McGuinty (31%) Close As to Who Is Expected to Win Debate
  
  However, Six in Ten (60%) Continue to Desire Change in Government As Liberals Appear Poised to Form Majority Government Barring Significant Gaffe Between Now and Election Day

  22.09.03
• Trends & Prospective Survey

  Parents (86%) Viewed by Ontarians as Most Important Factor in Development of Proper Social Values in Children

  Half (52%) Believe Parental Encouragement and Involvement Contributes Most to Educational Success, Teachers (28%) Place Second
  52% Believe All Schools Would Improve if Parents Could Freely Choose the School for Their Child

  22.09.03
• Politics Survey

  Same Old, Same Old In BC Politics

  BC Liberals (45%) Retain Solid Lead Over NDP (31%) and Green Party (17%)
  
  MacPhail (53%) Continues to Lead Campbell (39%) in Job Approval

  19.09.03
• Trends & Prospective Survey

  So, If You Won $25,000 For Education, Just What Would You Do With It?

  .

  18.09.03
• Trends & Prospective Survey

  Virtually All (98%) Parents Think it's Important to Ensure Children have Fun and Enjoy Reading

  Eight in Ten (80%) Parents Use their Finger to Point to Words when Reading to Young Children
  Harry Potter (11%), Winnie the Pooh (9%) and Caillou (7%) Top Characters That Parents Feel Their Children Would Want to Come to Life to Read to Them

  17.09.03
• Consumer Behavior Survey

  British Columbians Weigh In On Corporate Social Responsibility

  BC Companies And Organizations Get Solid, But Not Great, Marks For Being Socially Responsible
  
  Consumers Pessimistic About Their Ability To Influence Companies

  16.09.03