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Making Your Brands Irreplaceable
Consumers

Making Your Brands Irreplaceable

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Can we bridge the generational divide? The first step is understanding it
Society

Can we bridge the generational divide? The first step is understanding it

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Artificial Intelligence at Ipsos
Innovation

Artificial Intelligence at Ipsos

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  • Trends & Prospective Survey

    NEW YEAR'S EVE AT THE END OF THE 20TH CENTURY

    - HALF (50%) OF CANADIANS SAY THEY HAVE MADE PLANS TO CELEBRATE THIS NEW YEAR'S EVE - 50% HAVE NOT-
  • Politics Survey

    NDP LEADERSHIP RACE & BC POLITICS

    SIGNIFICANT 6-POINT DROP IN NUMBER OF PEOPLE WHO WOULD CONSIDER VOTING NDP (48% TO 42%) WITH NEW LEADER
  • Politics Survey

    BC POLITICAL SCENE

    SOLID MAJORITY OF DECIDED BC VOTERS (55%) BACK PROVINCIAL LIBERALS; NDP (17%) AND BC REFORM (18%) TRAIL WELL BACK
  • Consumer Behavior Survey

    CANADIAN CHRISTMAS SHOPPING

    MOST CANADIANS ARE PLANNING TO SPEND "ABOUT THE SAME AS IN 1998" (47%), OR "SPEND MORE THIS YEAR" (25%) - ONLY 25% PLAN TO SPEND LESS THAN LAST YEAR
  • Politics Survey

    Poverty in Canada

    Seven in Ten (68%) Says Canada's Governments are "Not Doing Enough to Help the Poor People in this Country" -- The Majority (60%) of Canadians Say Poverty in Canada is Worse than it was 5 Years Ago -- Most Canadians (84%) Support `Workfare' Programs

  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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