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AI can shop for you. But will consumers let it?

AI can shop for you. But will consumers let it?

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The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

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The Reputation Council Report 2026

The Reputation Council Report 2026

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All content

  • Politics Survey

    Harper Poised To Be P.M. With Strong Minority

    Seat Projection Model Suggests Conservatives Take 123-127 Seats, Liberals 95-99, NDP 22-26, Bloc Quebecois 60-64 -- If Vote Held Tomorrow
    But, Almost A Third Of Potential Votes Could Change With Outcome Of Debates
    Conservatives (32%, Up 1 Point) And Liberals (31%, Down 1 Point) Continue To Be Deadlocked... NDP (17%, Up 1 Point), Bloc Quebecois (48% In Quebec Vs. 28% Liberal)
  • Healthcare Survey

    Ipsos-Reid / Canadian Blood Services Survey

    Canadians Think That One In Four People (26%) Donate Blood Each Year When In Reality Only 3.7% Donate
    Similarly, Canadians Exaggerate Their Own Intentions To Donate Blood With Almost Three In Ten Canadians (28%) Saying They Intend To Donate Blood In The Next Year
  • Politics Survey

    "Bad News" Budget Causes Voter Backlash In Ontario

    Provincial Support For McGuinty's Liberal Government Plummets (32%, Down 13 Points) - Conservatives Now Lead (39%, Up 9 Points), NDP (23%, Up 4 Points)
    Seven In Ten Ontarians (71%) Believe Budget Is Bad News
    But Half (49%) Prefer Premiums And Higher Taxes To Turning Back Clock To Mike Harris Era
    Because Of McGuinty Budget Three In Ten (28%) Are Punishing Federal Liberals By Not Voting For Them
  • Politics Survey

    Conservatives Ahead In British Columbia

    Conservatives (33%) Lead Liberals (27%) And NDP (27%)

    Seat Projection Model Suggests Conservatives 23-25, Liberals
    6-8, NDP 4-6 - If Vote Held Tomorrow

    Majority (57%) Say Party And Platforms More Important Than Candidates (19%) Or Leaders (18%)
  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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