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• Consumer Behavior Survey

  "Should We Put in an Offer?"

  Canadians and Real Estate Bidding Wars

  04.22.03
• Politics Survey

  The Canadian Boycott Factor in the U.S.: Mainly Out of Sight, Out of mind

  Half (47%) of Americans Believe Canada Supports U.S. in Iraq While 44% Say They Don't. One Quarter (26%) of Americans Avoiding Canadian Products and Services -- But 17% Buying More (Net Effect: -9 Points). But, if Americans Hear Canada Doesn't Support U.S. in Iraq, Potential Boycott Factor Rises to 40% (as Buying More Drops to 8% -- Net Effect: -- 32 Points)

  04.13.03
• Consumer Behavior Survey

  Calgarians Give Advertisers A Rough Ride On Eve Of Ad Rodeo 2003

  90% Of Calgarians Agree That Advertising Helps Businesses Grow But 52% Say Advertising is Out of Touch With Who They Are
  
  Calgarians Are Divided Over Whether TV Ads Are "Getting Better" (26%) Or "Getting Worse" (28%)
  
  Pollsters (57%) Beat Advertisers (32%) When Competing For 5 Minutes of Calgarians' Time
  
  One in Four (24%) Have Heard Of The Annual Ad Rodeo Awards Show

  04.10.03
• Trends & Prospective Survey

  All Aboard The Canucks' Playoff Express!

  British Columbians Think Team Is On Right Track
  
  Nearly Four-in-Ten (37%) Fans Predict Canucks Will Win the Stanley Cup; Only 6% Predict a First Round Icing
  
  Naslund (42%) Skates Past Bertuzzi (27%) as Fans' MVP, But Bertuzzi (23%) Scores as Fans' Favourite Canuck - Linden Second (22%), Naslund Third (17%)
  
  Half (49%) of British Columbians Plan to Watch at Least Some Canucks' Playoff Games

  04.10.03
• Media Measurement Survey

  Canadians With Internet Access At Work Spend 1.6 Billion Hours A Year Surfing The Net For Personal Reasons

  38% of Canadians With Internet Access From Work Spend An Average of 4.5 Hours Per Week Surfing For Personal Reasons, Double The Number From 2000

  04.09.03

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Politics Survey

  Canada and the Iraq War: Two Solitudes Emerge

  Nationally, Equal Numbers Support (48%) and Oppose (48%) the U.S. Led Military Action Against Iraq
  
  However, A Majority (54%)of English Canada Now Support War While Just 29% In Quebec Do
  
  Half (51%) of Canadians Support Offering Help to Coalition -- Six in Ten (58%) in English Canada Support Move Compared to 28% in Quebec

  04.06.03
• Politics Survey

  Six in Ten (61%) Canadians Concerned About Contracting Severe Acute Respiratory Syndrome (SARS)

  Two-Thirds (66%) Believe Travellers Arriving In Canada From SARS Hot Spots Should be Quarantined and Canadians Should Not Be Allowed to Travel To These Regions. Millions of Canadians Changing Habits to Protect Themselves

  04.04.03
• Consumer Behavior Survey

  Three-Quarters (76%) Of Canadians Feel It Is Appropriate To Air Paid Advertising Or A Reduced Amount Of Advertising During War Coverage

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  04.03.03
• Politics Survey

  WAR IN IRAQ: THE END GAME

  Country Split as to Whether Iraqi People Will View U.S. Coalition As Liberators (48%) or Enemies (45%)
  
  Canadians Divided on Length of War in Iraq - Half (47%)Believe Coalition Will Accomplish Regime Change by End of April, While Other Half (48%) Disagree -- 30%Say It Will Take More Than a Year
  Majority (54%) Of Canadians Do Not Believe Iraq Will Be a Thriving Democracy 5 Years After the War
  Nine in Ten (88%) Say Casualty Count Will Be High

  03.30.03
• Politics Survey

  A Country Divided on War in Iraq

  Regional Differences Offer Sharp Contrasts
  
  Now That War Has Started Majority (59%) of Canadians Glad Country Decided To Stay Out - But 45% Say Canada Should Now Join Military Effort
  
  While Two-Thirds (67%) Say That Not Siding with United States Shows Canada as Independent on the World Stage, Half (47%) Feel We've Turned Our Back on Closest Friend, and Six in Ten (61%)Say Decision Will Have Serious Economic Consequences For Canada
  
  Approval (56%) of Prime Minister's Handling of Iraq Situation Declines 10 Points In Week

  03.28.03
• Politics Survey

  Calgarians Penalize Mayor And Council

  48% Disapprove of the Mayor and City Council's Ability to Work Together to Address Important Issues
  
  Calgarians Almost Twice as Likely to Blame Council (46%) Over the Mayor (25%) for Failing to Communicate and Cooperate with Each Other
  
  Perception that the Mayor and City Council Are on the "Right Track" (74%) Has Dropped 13 Points Since October

  03.27.03